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Printing Effects

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Many people like to use printing as a way of advertising,
others for business relations. whether you are a club owner or employee trying
to advertise a sale going on, you want a sign, business card, or flyer to stand
out. There are many ways to do so, you may want to use Embossing, Foil
stamping
, metallic ink, or Spot varnish.

Embossing
adds an elegant and three dimensional look in paper, it allows you
to actually feel the design, as for foil stamping, it is a flat opaque
color where a heated die is stamped onto the foil, making it adhere to the
surface leaving the design of the die on the paper. Many people like to combine
embossing and foil stamping to create a more outstanding image. Metallic ink
is an opaque ink which means light doesn’t pass through them very well. Metallic
ink looks best on a coated sheet. The coated sheet gives it the best ink holdout
and will show the most lustre or metallic look. Silver and gold are the most
common colors they are brilliant colors to make a design stand out. Spot
varnish
is putting a dull varnish on a full color design/image, it will give
it contrast, it creates a more subtle translation of images (pop up).



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